Ferrari Pushes EV Timeline Back, Delays Second EV Model Until 2028

Ferrari has postponed the development timeline for its second electric vehicle, moving the expected launch date out to at least 2028. The company cites weaker-than-expected demand in the high-performance luxury EV space and the complexity of satisfying both brand expectations and EV economics.

Luxury Meets Pragmatism

The firm’s first EV, designed in collaboration with former Apple design lead Jony Ive, remains on track for a phased reveal beginning in October 2025, with deliveries starting October 2026. But Ferrari insiders say the second model’s delay is a signal that even storied luxury brands are encountering caution in the EV transition.

Ferrari is shifting resources to ensure not just performance but financial sustainability and long-term brand value in electrification.

The Core Challenges

The luxury EV niche has limited volume potential. High development costs, battery weight constraints, and consumer resistance to losing the traditional engine roar are making the business case harder. Ferrari reportedly wants to avoid overextending itself into a weak market segment, instead focusing on perfecting its first EV.

Strategic Rebalancing

Ferrari’s decision suggests a more cautious industry posture: Launch first, validate demand, then scale selectively. Other ultra-luxury marques like Lamborghini and Aston Martin may follow similar phased strategies rather than rushing full electrification.

Market Signals

The announcement comes amid weakening EV sales in some regions and shrinking margins. Luxury EV buyers are fewer and more discerning, and Ferrari clearly does not want to compromise.

Despite the delay, the first Ferrari EV is expected to remain a halo product — expensive, limited, and aimed at prestige rather than mass sales. Its success or failure will weigh heavily on the timing and ambition of future models.

Implications for EV Luxury Segment

Delaying a second model keeps Ferrari from stretching itself too thin, but it may cede first-mover advantage in the ultra-luxury EV space. Rival brands could fill the gap, especially those combining heritage performance and electric capabilities.

Looking Ahead

Ferrari may revisit the timing as market conditions improve. In the meantime, the company is likely to glean lessons from its first EV’s launch and adapt more incrementally. For now, the delay illustrates how even automotive legends are feeling pressure in the EV era.